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Semester 2 Courses - Business Management

Ethical Practices In Business

This Course aims to lay the foundations for future business managers/owners and professionals to make good informed business ethical decisions. This course would look at introducing students to the importance of business ethics and its importance to business practices. The course will also teach students to be able to frame ethical guidelines, evaluating the business ethics and making important ethical decisions. Global and local case studies will also be used to enhance student understanding of the subject.

- Topic 1 - Why Study Business Ethics?
- Topic 2 - Organizations and Its Environment
- Topic 3 - How Organization Adapt to their Environment
- Topic 4 - Ethical and Social Context of Management
- Topic 5 - Social Responsibility and Organization
- Topic 6 - The Nature of Diversity
- Topic 7 - Contextualizing Business Ethics
- Topic 8 - Suppliers, Competitors and Business Ethics
- Topic 9 - Civil Society, Government, Regulation and Business Ethics

International Business Management

- Topic 1 - Introduction to Business Management
- Topic 2 - Theory of International Trade
- Topic 3 - International Economic Institutions
- Topic 4 - International Trade, Conflicts and Negotiations
- Topic 5 - Global Strategic Management
- Topic 6 - International Accounting, Finance and Foreign Exchange
- Topic 7 - International Marketing
- Topic 8 - Foreign Trade Procedures & International Logistics Management

 

Sales Management

The course deals with Sales Management Decision Making and topics covered will discuss basic concepts, identifying critical decision areas, and presenting analytical approaches for improved sales management decision making supplemented by case studies. A management application for theories on Selling Functions, Strategic Role and the Evaluation of Sales Management will enable students to look at Sales management and decision making trends, issues and innovative skills needed in a challenging 21st century business environment.

- Topic 1 -Introduction Sales Management

- Topic 2- Describing the Personal Selling Function
- Topic 3 - Defining Strategic Role for Sales Management
- Topic 4 - Sales Organization Structure and Salesforce Deployment
- Topic 5 - Developing the Salesforce
- Topic 6 - Developing the Salesforce -Training
- Topic 7 - Directing the Salesforce
- Topic 8 - Motivation and Reward Management System

Office Management

The course is about Office Management. It is about office management and administration, office space and layout and above all it’s about the functions of management which is the requirements of the success of businesses and organizations. The topics covered will discuss the importance of office organization, office accommodation and layout, office environment, office supervision, collection of data, presentation of data, cost education and cost saving. The course will enable you to understand the basic concepts of managing an office in a business environment and the importance of good office management.

- Topic 1 - Introduction to Office Management
- Topic 2 - Office Management
- Topic 3 - Office Organization
- Topic 4 - Office Accommodation and Layout
- Topic 5 - Office Environment
- Topic 6 - Record Administration
- Topic 7 - Correspondences and Mails
- Topic 8 - Office Stationary, Forms and Appliances

Semester 1 Courses - Business Management

Corporate Project Appraisals and Management

This Course Aims to provide students with the ability to distinguish between project and routine business operations as well as looking at business project management as a means to bring beneficial changes to business organization. Students would be looking at project identification, formulation and implementation as well as appraisal, planning and scheduling and cost control. Students would also look at project organization, evaluation and post evaluation.

- Topic 1- Project Characteristics and Project Types
- Topic 2 - Project Identification, Formulation and Implementation
- Topic 3 - Project Appraisal
- Topic 4 - Project Cost Estimation
- Topic 5 - Project Financing
- Topic 6 - Financing Appraisal and Project Analysis
- Topic 7 - Project Planning and Scheduling
- Topic 8 - Project Cost Control
- Topic 9 - Project Organization
- Topic 10 - Project Evaluation
- Case Study 1 - Community Project

 

Consumer Behaviour

This course is designed to provide a sound understanding and applications of consumer behaviour trends, to train higly qualified and competent marketing managers and to develop people with updated knowledge to man the jobs in the marketing department of corporate and public sectors in the growing PNG modern economy. The course also looks at preferences and tastes of consumer world wide, cross-cultural influences on consumer behaviour and the different marketing strategies and decisions adopted by business managers.

Pre-Requisits - Principals of Marketing


- Topic 1- Consumer Behaviour A Managerial Perspective
- Tutorial 1.2016
- Tutorial 1
- Topic 2 - Complex Decision Making
- Topic 3 - Consumer Learning, Habit and Brand Loyalty
- Topic 4 - Low Involvement Consumer Decision Making
- Topic 5 - Consumer Perception
- Topic 6 - Situational Influences in Decision Making
- Topic 8 - Attitude Development and Changes
- Topic 9 - Demographics and Social Class- Topic 7 - Consumer Information Acquisition and Processing
- Topic 10 - Lifestyle and Personality

Global and Asian Marketing

The aim of the course Global and Asian Marketing is to enable students to develop an understanding on the impact of Globalization on different economies and the differnt marketing strategies organizations can employ to meet the changes. The importance of this course cannot be underestimated as increasingly economies now depend on how much foreign exchange one can earn. This course seeks to fill this void by grounding students in the intricacies of Global and Asian Marketing. It undertakes a review of the 4Ps approach ( Product, Place, Promotion, Price) and considers the importance of relationship marketing. The course also look at the global impact on the different environment businesses have to operate in as well as undertakes a review of the strengths and weaknesses of developing countries in penetrating the export markets using the global commodity chain approach.

Pre-Requisits - Principals of Marketing


- Topic 1- Introduction to Globalization
- Topic 2 - The Global Environment
- Topic 3 - The Global Economic Environment
- Topic 4 - The Global Political Environment
- Topic 5 - The Global Cultural Environment
- Topic 6 - The Global Financial Environment
- Topic 7 - The Export Process - Motivation to Internationalization
- Topic 8, 9 and 10 Selected Asian Countries
- Tutorial 1
- Tutorial 2

Principles of Marketing

- Topic 1 - Defining Marketing for the 21st Century
- Topic 2 - Adopting Marketing to the New Economy
- Topic 3 - Building Customer Satisfaction Value and Retention
- Topic 4 - Winning Markets through Market Oriented Strategic Planning
- Topic 5 - Analyzing Consumer Markets and Buyers
- Topic 6 - Dealing with and Understanding Competition
- Topic 7 - Identifying Market Segments and Selecting Target Markets
- Topic 8 - Positioning and Differentiating the Market Offering through the Product Life Cycle
- Topic 9 - Developing New Market Offering
- Topic 10 - Designing Global Market Offerings