Question 1
Explain the ways in which the study of consumer behaviour is linked to the development of marketing strategies.
Question 2
In what ways does consumer have more access to information today? Are consumers likely to use these new information sources and how are marketers responding to their availability?
Question 3
What are the roles of primary and secondary data in conducting consumer research? Give examples of primary data and secondary data.
Question 4
What are the difference between Utilitarian Need and Hedonic Need? Give some examples of these two types of needs.
Question 5
The internet is generally associated with utilitarian purchases. Can the web be used to purchase hedonic products? Give an example.
Note: Students should stick to their original group and participate in discussion.
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