Tutorial Exercise 2 - Global and Asian Marketing

1. When discussing world economy integration, what phenomenon are we looking at? Give some examples.
2. Discuss some of the trends that are happening globally due to globalization.
3. Discuss some of the factors that characterized a mature market economy and state one or two of the matured market economy.
4. Give one or two examples of a market system and explain why such systems are created.
5. When businesses undertake a global strategy – what factors are you looking at? Discuss and give examples.
6. Give some characteristics of a Global firm.
7. When discussing a country’s Balance of Payment, what issues do we look at?
8. Explain and discuss the two ways in which you can measure the wealth of a country.

Note:

Please stick to the same tutorial group for the rest of the first semester. Remember Tutorials would be assessed, 10% for attendance, participations and discussion