Tutorial 1 Consumer Behaviour
You are required to write a one and a half page on
the different model of man we have talked about in class. I explained the
different marketing strategies, marketers could use on the different type of
man that we have identified. In your write-up, write about one particular group
of men and explain the type of marketing strategies you would use for this
particular group in regard to the marketing of your company’s products.
Example:
For
the economic man, what type of promotional strategy would you use and why, if
you are marketing the latest sport car.
Your Tutor will put you into tutorial groups and your
group will choose one particular group of men and discuss in class why you have
chosen the type of marketing strategy you are using. Each group would be given
10 minutes to present and discuss in class.
Please give your one and half page write-up to Mr.
Kerenga for assessment purpose.
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